the studio

3|2R is a consultancy for design innovation and brand building. Formed in 2015 by Doug Hinds and Vinh Diep, their work provides unique visual experiences that maintain broad marketability. Their expertise spans fashion, architecture/interior design, consumer electronics, and work/travel soft goods, with services ranging from design initiation to commercial art direction and graphic design.  With each assignment, 3|2R exercises a clear understanding of product development consistent with brand identities and strategies.


The work is a culmination of the studios curiosity for the world. Taking inspiration from trends in art, food, shelter design, fashion, plus popular (and outsider) culture, 3|2R raises the bar for mass-market consumer goods. 


The firm’s strength lies in its intimate management of a project from initial design conceptualization to manufacturing and production.  Their involvement continues into development of marketing strategies and final product launch ensuring a powerful end-to-end solution for clients. 3|2R’s successful output is a reflection of this holistic engagement, one that celebrates the collaborative effort of the design process.



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Product Design          Branding          Interior Design          Graphic Design          Art Direction